MGI - Media and Games Invest SE: Rebranding as "Verve" Planned Subject to Approval by the AGM 2024 - Marking Successful Transformation into a Fast-Growing Digital Media-Company
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EQS-News: MGI - Media and Games Invest SE / Schlagwort(e):
Hauptversammlung/Strategische Unternehmensentscheidung
MGI - Media and Games Invest SE: Rebranding as "Verve" Planned Subject to
Approval by the AGM 2024 - Marking Successful Transformation into a
Fast-Growing Digital Media-Company
14.05.2024 / 08:30 CET/CEST
Für den Inhalt der Mitteilung ist der Emittent / Herausgeber verantwortlich.
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May 14, 2024 (08:30 CEST) - MGI - Media and Games Invest SE ("MGI" or the
"Company", ISIN: SE0018538068; ticker M8G; Nasdaq First North Premier Growth
Market and Scale Segment Frankfurt Stock Exchange) announces that it will
change its name to Verve. The name change marks the successful completion of
MGI's transformation into a leading digital media company. Verve is a
leading AI-driven ad-software platform delivering effective and efficient
solutions for brands, agencies and media suppliers. Now, being a
fast-growing integrated media company, it is a logical next step to start
acting under the single "Verve" brand, with a clear mission and roadmap. The
company is now a perfectly positioned and future-focused integrated media
company with strong double-digit annual revenue and EBITDA growth potential
in the coming years. Management emphasizes that the strong performance in
the past months is just the start of a continuous growth-path - backed not
only by a positive advertising cycle but also as by a growing customer base
and a value-adding technology.
Based on the shareholders' consent at the AGM on June 13, 2024, the company
will start using "Verve" as its brand and will formally register as Verve
Group SE.
Remco Westermann, CEO of MGI, commented, "Our new brand, Verve, represents
our successful transformation into a media company. We have built an
AI-based platform to perfectly match media-demand and supply, rapidly
expanded our customer base, increased cost efficiency, focused teams on
growth and developed new products to achieve consistent double-digit growth.
Verve is a company with a clear focus on growth. We will continue to pursue
our mission of "Let's Make Media Better" under the unified single brand
"Verve". We are enabling better outcomes with responsible advertising
solutions in emerging channels by focusing on innovative, data-based, and
AI-driven targeting solutions and strategic partnerships. The rebranding
will support and go hand-in-hand with our goal to also strongly expand our
direct partnerships with brands and agencies, while further improving our
already strong supply side, enabling the company to continue to deliver
strong double-digit growth in the coming years."
Completing the Transformation to a Media Company and Getting Closer to
Advertisers and Agencies
Over the past years, MGI has strategically shifted its focus towards
becoming an integrated digital media company, operating a fast-growing,
profitable ad-software platform that matches global advertiser demand with
publisher ad-supply while having a strong competitive advantage based on
data and AI. The rebranding is a logical next step within this
transformation. Based on the advertising part already working with the brand
Verve Group, it makes sense to now introduce the Verve brand for the entire
company, emphasizing today's as well as future focus of the company.
By unifying its brand identity, MGI aims to streamline its positioning and
product offering and present a single face to clients, partners, and the
capital markets. The gaming subsidiaries of MGI which support the media
business strongly with unique ad-inventory, data, and testing environments,
will continue to operate under their own brands. The rebranding into a
single brand is expected to have positive effects on scaling and revenue
growth due to better and easier brand recognition and positioning as well as
positive effects on the cost side due to not having to support several
brands.
'Making Media Better' by enabling better outcomes with responsible
advertising solutions.
With the proposed name change into "Verve", MGI reaffirms its mission "Let's
Make Media Better". Based on the current very fragmented advertising market,
with some very large, not very transparent, walled gardens and a lot of
small more specialist players, digital advertising is mostly not very
efficient. The company's mission underscores the company's commitment to
improving the advertising media landscape through innovative and AI-driven
advertising solutions in combination with strategic partnerships with
advertisers, agencies, publishers, and other players in the advertising
ecosystem.
The company's focus is on enabling better outcomes for advertisers,
agencies, and publishers, with responsible advertising solutions while
focusing on emerging media channels.
Approval Process
The rebranding of MGI - Media and Games Invest SE to the formal registration
as 'Verve Group SE' requires the approval of the Annual General Meeting
(AGM). The date of the AGM is June 13, 2024. From that date and after
receiving shareholder consent, we will rebrand to Verve, while in line with
that also changing our product names and phasing out the many sub-brands
that we have. Further information on the AGM can be found at
https://mgipro.wpenginepowered.com/annual-general-meeting-2024/.
Responsible parties
The information in this release has been made public through the agency of
the responsible persons set out below for publication at the time stated by
MGI's news distributor EQS Newswire at the publication of this release. The
responsible persons below may be contacted for further information.
For further information, please contact:
Sören Barz
Head of Investor Relations
+49 170 376 9571
soeren.barz@mgi-se.com, investor@mgi-se.com
www.mgi-se.com
About MGI - Media and Games Invest SE
MGI - Media and Games Invest SE (MGI) operates a fast-growing, profitable
ad-software platform that matches global advertiser demand with publisher
ad-supply while improving results through first party data from own content
as well as AI driven contextual data solutions. MGI's main operational
presence is in North America and Europe. Through investments in organic
growth and innovation, as well as targeted M&A, MGI has built a one-stop
shop for programmatic advertising, enabling companies to buy and sell ad
space across all digital devices (mobile apps, web, connected TV and digital
out of home), with the mission to make advertising better. MGI is registered
as Societas Europaea in Sweden (registration number 517100-0143) and its
shares are listed on Nasdaq First North Premier Growth Market in Stockholm
and in the Scale segment of the Frankfurt Stock Exchange. The Company has
three secured bonds that are listed on Nasdaq Stockholm and on the Frankfurt
Stock Exchange Open Market. The Company's certified advisor on Nasdaq First
North Premier Growth Market is FNCA Sweden AB; info@fnca.se.
Forward-looking statements
This release contains forward-looking statements that reflect the Company's
intentions, beliefs, or current expectations about and targets for the
Company's and the group's future results of operations, financial condition,
liquidity, performance, prospects, anticipated growth, strategies and
opportunities and the markets in which the Company and the group operates.
Forward-looking statements are statements that are not historical facts and
may be identified by words such as "believe", "expect", "anticipate",
"intend", "may", "plan", "estimate", "will", "should", "could", "aim" or
"might", or, in each case, their negative, or similar expressions. The
forward-looking statements in this release, including the pro-forma
financial figures addressed therein, are based upon various assumptions,
many of which are based, in turn, upon further assumptions. Although the
Company believes that the expectations reflected in these forward-looking
statements and pro-forma financial numbers are reasonable it can give no
assurances that they will materialize or prove to be correct. Because these
statements are based on assumptions or estimates and are subject to risks
and uncertainties, the actual results or outcome could differ materially
from those set out in the forward-looking statements as a result of many
factors. Such risks, uncertainties, contingencies and other important
factors could cause actual events to differ materially from the expectations
expressed or implied in this release by such forward-looking statements. The
Company does not guarantee that the assumptions underlying the
forward-looking statements in this release (including the pro-forma
financial figures) are free from errors and readers of this release should
not place undue reliance on the forward-looking statements in this release.
The information, opinions and forward-looking statements that are expressly
or implicitly contained herein speak only as of its date and are subject to
change without notice. Neither the Company nor anyone else undertake to
review, update, confirm or to release publicly any revisions to any
forward-looking statements to reflect events that occur or circumstances
that arise in relation to the content of this release, unless it is so
required by law or applicable stock exchange rules.
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14.05.2024 CET/CEST Veröffentlichung einer Corporate News/Finanznachricht,
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Für den Inhalt der Mitteilung ist der Emittent / Herausgeber verantwortlich.
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Sprache: Deutsch
Unternehmen: MGI - Media and Games Invest SE
c/o Match2One AB, Stureplan 6
114 35 Stockholm
Schweden
Telefon: +491703769571
E-Mail: info@mgi-se.com
Internet: www.mgi-se.com
ISIN: SE0018538068
WKN: A3D3A1
Börsen: Freiverkehr in Düsseldorf, Frankfurt (Scale), Tradegate
Exchange; FNSE
EQS News ID: 1902081
Ende der Mitteilung EQS News-Service
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1902081 14.05.2024 CET/CEST
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Quelle: dpa-AFX
